Women tend to think of other women as competitors rather than allies, but together, we are stronger. The XX Project maximizes your network and leverages your skills to empower yours and one another’s business. We are your support network in both personal and professional endeavors.

The XX Project is a network of top female leaders across all industries who come together and share their empowerment stories and strategies, giving participants the motivation and spark to affect change in their own lives.

Michelle Edgar

Founder & CEO
Michelle Edgar founded The XX Project over 4 years ago and has made it part of her everyday life to inspire and empower women in business through this network and platform by providing women with resources and tools to enhance their lives. She is an agent at ICM Partners in Global Branded Entertainment and Concerts.  Michelle’s expertise and focus is securing partnerships for ICM Partners artists across all genres of music.

As an executive in the music business for over five years, Michelle has previously worked at FRUKT, KIDinaKORNER, Red Light Management and Warner Bros Records, focusing on strategic partnerships and artist development.  She has worked on campaigns for the likes of Imagine Dragons, The Black Keys, Skylar Grey, Theophilus London, Gary Clark Jr., Steve Angello, Miguel and Mariah Carey.
Michelle also founded Music Unites: a non-profit organization funding sustainable music education programs in underserved public schools. The organization launched the Music Unites Academy program in partnership with the Compton Unified School District. Her love for music stems from her training as a concert pianist at Manhattan School of Music and Northwestern University.

Willa Creative Agency

Design Team
We are web designers, content creators and brand strategists based in Venice, CA. We don’t just develop and create brands, we partner and grow with them.

We work with brands at all stages of their business. Whether you are long established looking for a re-vamp, or just a concept waiting to make a splash in the marketplace, we are able to help build and grow your brand online. We take pride in truly being a full service agency.